who we are...

Company Overview


Real Estate Economics, founded in 1995 by Mark Boud, is a leading provider of economic and housing information and statistics. As a consultant to many of the nation's homebuilders and developers, Mark saw the need to make available to the entire homebuilding and finance industries, the comprehensive database and tools that he and our team of expert consultants use every day.

Market Research Tools

REE is the first market research company to offer a complete suite of analytic tools in a truly web-based application to the homebuilding industry. Builders and developers use these tools to make well-informed land acquisition, pricing, and product design decisions. Our innovative approach allows our customers to get detailed economic and housing market statistics and reports anytime, anywhere. Historical and current statistics, along with REE's 5 year forecasts and projections are included in our statistical reports.

Consulting Services

Real Estate Economics is a full service consulting firm, serving clients in all phases of residential development, from initial land acquisition and entitlement, through community planning, construction and the marketing and sales of finished lots and homes. Our expert consultants have assisted builders, developers, and financial entities for over 20 years.

Meet Our Directors

Mark Boud - Principal

Mark Robbins Boud is a graduate of Brigham Young University. His college degree is in Economics, with a minor in English Literature. Since graduation in 1985, Mark has been heavily involved in the analysis of commercial, residential and age qualified real estate markets throughout the United States and in select international markets. His modeled forecasts and analytics are trusted by major builders, land developers and financial institutions, and he is quoted in the Wall Street Journal, USA Today, and major western newspapers, magazines and industry publications on a regular basis. Mark is a popular public speaker and industry panelist, and is actively involved in many building industry trade organizations.

Mark formally organized Real Estate Economics in 1995. The goal with this company is to promote the intelligent and successful development of real estate throughout the United States and select international markets. Clients include Standard Pacific Corporation, Bank of America, Lennar Communities, Shea Homes, IHP Capital Partners, William Lyon Homes, Cityview, Partners Bank, Weyerhauser, Pardee Homes, Capital Pacific Homes, Acacia Capital, DMB, Meritage Homes, Starwood, Alexander Baldwin, Wilson-Meany-Sullivan, the Queen Lili'uokalani Trust, Kamehameha Schools, Pulte/Del Webb, 1st American, Sunbelt Holdings, Rancho Mission Viejo, and The Irvine Company.

Key consultants on Mark's team include John Mulville (Vice President of Consulting) and Gail Lottie (Senior Research Analyst), who combine for over 40 years of experience in commercial, residential and age qualified market research. Real Estate Economics' consultants are supported by a staff of two statisticians, ten research analysts and three administrative/secretarial-related employees.

Most recently, Mark and his team have completed feasibility studies, asset valuation reports and economic/market reports for commercial developments and rental, primary and age qualified housing for Rio Tinto at Daybreak (Salt Lake City, UT), for A&B Properties in Honolulu, DMB at the Kukui'ula Resort on Kauai, Lennar Communities at Heritage Fields (Orange County, CA), for Monterey Homes at Desert Ridge (Phoenix, AZ), for DMB at the Industrial Saltworks (Redwood City, CA), for Homes by Avi (Austin, TX), for Rancho Sahuarita Management Company (Tucson, AZ), for Tactical Financial Consultants (Florida) and for Standard Pacific (North Carolina). Other notable market studies and feasibility reports include; Seattle, WA for Centex Homes, Santa Clarita Valley, CA for Newhall Land, San Diego for Lennar Communities, Talega (Orange County, CA) for Starwood, Reno and San Jose for Pulte Homes, Fremont and San Jose for Ponderosa, Nashville for Cityview, Las Vegas and Salt Lake City for Signature Properties, Houston for Ryland Homes, Seattle and Richland for Henderson Homes, and areas of Maui, Kauai, Oahu and the Big Island for Alexander Baldwin, Gentry, Brookfield, C. Brewer, the Queen Lili'uokalani Trust, Parker Ranch and Kapalua Land.

Mark's memberships include; the Building Industry Association, the Sales and Marketing Council, the Southern California Real Estate Research Council, and the Northern California Real Estate Research Council. Mark is also a founding board member of the Roger C. Hobbs Institute for Real Estate, Law and Environmental Studies at Chapman University.

Direct: 949-502-5151 x101

Fax: 949-502-5155


John Mulville - VP of Consulting

John brings over 20 years of experience in all phases of residential analysis to Real Estate Economics. He began his career in real estate in 1985 as a single family residential appraiser for Home Fed Bank in Newport Beach. A year later, John was promoted to commercial/industrial appraiser and subsequently moved into high value land development and subdivision property types. Home Fed Bank was one of the nation's largest land development lenders with direct investment in major planned communities such as Rancho Niguel in Laguna Niguel and Pacific Hills in Mission Viejo.

After Bank of America acquired Security Pacific Bank in 1991, the combined bank sought out analysts experienced in land development, financial analysis, master planned community market segmentation and distressed residential developments. John joined the Subdivision and Land Development Specialty Group formed by Bank of America, to value all of the distressed tracts, planned communities and other subdivision assets of the collective parties. The Land Development Specialty Group was active in the valuation and resolution of large-scale, planned developments and tracts of all sizes across the West Coast.

From 1999 to 2005 John was a Principal in the appraisal firm Land and Housing Analysts. Typical assignments included the 10,000 acre Palo Corona Ranch in Big Sur, many of the high rise developments in the Marina District of downtown San Diego and numerous large scale planned communities across Orange County, the Bay Area and the Inland Empire areas of California.

John joined Mark Boud at Real Estate Economics in 2005 as a Consultant and was named Vice President in 2008 and SVP in 2010.

John is a graduate of University of California, Irvine and holds a Designation in the Building Industry Association sponsored Light Construction and Development Management Program. John has also been active in the Institute of Residential Marketing program and he presently holds a California General Real Estate Appraisal license.

Direct: 949-502-5151 x102

Fax: 949-502-5155


Gail Lottie - Chief Operations Officer

Gail Lottie began her career in the homebuilding industry as assistant to a speculative builder in the late 1980's. She brings over 20 years experience in the field to Real Estate Economics. She began working with REE in 2002 as a part-time field analyst auditing new housing projects throughout Southern California.

In 2004, as Director of Field Research, Gail managed the California team of field analysts, and was responsible for management of the New Home Profiles and Statistics Reports, verifying the accuracy and insuring the on time publication of the data on the REE website.

In 2006, Real Estate Economics expanded their New Housing database to cover all of California and Arizona new home developments. During this transition, Gail was promoted to Vice President of Field Research to manage two major projects. First, she was responsible for assembling a team of analysts to collect and prepare the Arizona data for addition to the New Housing Profiles and Statistics publication. Next, Gail oversaw the database merger with another market research company helping to maintain the continuity of the data. She also spent time with REE's IS Department assisting with setting up and maintaining a system designed to preserve the integrity of the database relevant to the development of the Closings Report.

Gail took on the role of Chief Operations Officer of Real Estate Economics in 2009. Currently, she manages the day-to- day operations of REE including continued oversight of the New Housing publications, management of the Sales and Marketing department, and working with the IS Department to facilitate the launch of the new Real Estate Economics' website in 2011.

Direct: 949-502-5151 x 106

Fax: 949-502-5155


Client Testimonials

"I have been a client of Real Estate Economics for the past seven years, and have always found their data systems, analytic reports and team supporting their products to be extremely valuable in understanding the dynamics of the residential real estate market."

Andrew Wong, Vice President of Strategic Marketing/Pulte Group

"Real Estate Economics website is used daily in our acquisition efforts as it allows us to accurately and quickly determine a propsed project's pricing, absorption and overall market trends.

The Closing Report and corresponding maps are critical to our underwriting process and is MSExcel based, which allows us to customize internal reports."

Warmington Residential California