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New Housing Profiles and Statistics

Our New Housing Development Reports contain a suite of 8 different reports stemming from our quarterly on-site audits. These reports provide detailed information on the California new home market, including floor plan characteristics, pricing, absorption, and trends. Each report is delivered in an MSExcel format and can be customized using MS Excel commands. A subscription provides unlimited access so reports can be run in a multitude of ways, as often as necessary.

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New Housing Development Profile

A single page report offering comprehensive information including floor plan details, historical pricing, incentives, and sales rates. The REE market research team visits all new home communities in California every quarter to collect the most accurate and up-to-date information

Sample Reports

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New Housing Development Summary

A one page, project level summary of all developments in a given area. Provides market area averages and totals by project, master planned community, and market area. The MSExcel format allows you to add or modify as needed. This report is perfect for that at-a-glance look at an area.

Market Performance Ranking By:

Overall Sales

Based on the area you specify, this report ranks individual projects based on sales performance. Developments are arranged in order by overall market efficiency ranking. Each development selected is listed line by line with information for easy comparison and review.

Market Share

Per your selection, this report ranks each individual project by Market Performance, including: Price, Unit Size, and Bedroom/Bathroom count. Selected developments are grouped according to sq. ft. and listed individually. This report is listed line by line with detailed information for easy comparison and review.
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Competitive Floor Plan Comparison and Market Positioning Chart

Our most interactive new home report consisting of the following worksheets:

Planning Table

Allows you to obtain trend line pricing based on square footages you enter. Also allows you to and enter and incorporate your project pro forma data onto included graphs.

Competitive Comparison Report

Categorizes all floor plans into similar square footages. Provides inventory, sales totals and averages for each square foot category. Ideal for spotting gluts or shortages in product.

Competitive Comparison Charts

The following charts allow easy visualization of product placement and comparison to other developments in four categories:
Graph Net Base -Graphs all floor plans onto a scattergraph based on square foot size and net price after advertised incentives.
Graph Base -Graphs all floor plans onto a scattergraph based on advertised base price.
Graph Monthly Payment -Graphs each floor plan based on estimated monthly payment.
Graph Lot Size -Graphs each floor plan based on typical lot size.

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Survey-to-Survey New Home Market Changes

A one page report that tracks and documents quarter-over-quarter changes in pricing, sales and inventory. Historical data goes back to 1st Quarter 2004 in most areas. This report is crucial for those looking to see where the New Home market has been and where it's heading.

New Housing Builder Ranking Reports

Specify any area you want and this report quickly ranks Builders in five categories: Units Sold, Construction Starts, Closed Escrows, Sales, and Overall Market Performance.

New Housing Raw Data Export

This report provides detailed information and complete history on each floor plan in each development in an MSExcel format. Perfect for companies who prefer to build and create their own reports, graphs, and tables.

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Housing Transactions Report

This report tracks all residential closings and categorizes them into one of the following transaction types: Resales, New Home Sales, Foreclosures, or Foreclosure Sales. It also provides totals and averages for each segment as well as a three-year trend for the same time period. Its interactive capabilities allow you to obtain trend line pricing in each segment based on the square footages you enter. You can then incorporate your project proforma data onto the graph.

Map

color coded map shows you where each transaction took place.

Review

provides totals/averages, a "sweet spot" report, trend line pricing worksheet, and interactive graph.

Raw Data File

provides detailed information on each transaction (up to 1000 records per download)
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Residential Economic Report...

This quarterly report provides a comprehensive macro-economic analysis of your selected MSA. In addition to historical statistics, it provides REE's forecasts and projections for the next 5 years. This report is available for all major MSAs throughout the Country. Some of the key economic factors addressed are:

Employment Demographics
Construction Housing Supply
Prices Supply/Demand
Interest Rates Over/Under Valuation
Household Incomes Opportunity/Risk Index
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Residential Economic Review

For those who don't need the full analysis of the Residential Economic Report, this Review is an abbreviated version that addresses housing market Supply/Demand, Over/Under Valuation, Opportunity/Risk and concludes with an overall summary. This report also includes REE's forecasts and projections for the next 5 years.

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Opportunity/Risk Index

This composite index examines the relationship of jobs-to-housing as well as the relationship of housing costs-to-income. Offered by MSA, this index is based on over 20 years of historical data with REE's forecasts and projections for the next 5 years. Not only does this index offer insight into current market conditions, but also leads actual market changes by 18 to 24 months.

Nationwide Statistical Databases

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Nationwide Building Permit Database

This database offers detailed building permit statistics on a national, state, county, or city level. This report can be generated on an annual, quarterly, monthly, or year-to-date basis. The Building Permit Report is accompanied by the following copy-ready charts:

Building Permits
Building Permits Values
Building Permits Values per Unit
Inflated Permit Values (current year dollars)
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How To Run:

Employment Reports

Overview:

Employment Reports

Nationwide Employment Database

This database offers detailed employment and unemployment statistics by industry, on a national, state, or MSA level. The Employment Report is accompanied by the following:

Tables

Change in Jobs by Industry (All Sectors)
Change in Jobs by Industry (Non-Farm)

Charts (all chart types include a current chart and a 12-month Change chart)

Civilian Labor Force Civilian Employment
Civilian Unemployment Civilian Unemployment Rate
Total, All Industries Total Farm
Total Non-Farm Total Private
Goods Producing Natural Resources and Mining
Construction Natural Resources, Mining and Construction
Manufacturing Service Providing
Information Trade, Transportation, and Utilities
Financial Activities Professional and Business Services
Government Leisure and Hospitality
Other Services Education and Health Services
MSA Employment by Super Sector (Pie chart and Bar chart)
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On-line Library of Raw Data and Projections

This powerful database offers the same information that our consultants use to complete their analyses every day. Included is detailed annual and monthly data and statistics covering employment, income, mortgage rates, building permit activity, housing supply and prices, and socio-demographic information.

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Webinar and PowerPoint Presentation

Each webinar covers a total economic overview along with forecasts for the next 5-years. The PowerPoint presentation is a copy of all of the slides used in the webinar.

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