Southern California Market View

August 2007



Last month, REE introduced our new online mapping feature as part of our New Housing Profiles application. It let’s our subscribers quickly see all new home developments on a map so they can easily customize their research. The most accurate and complete new home data available now has the best user interface as well.

In September, we bring the same technology to our Existing Home Sales tool. Users can see a “heat map” that shows where resale activity is concentrated across a city, county or region. They can pick any point on the map and draw a radius, drive time or polygon around it to capture all resale activity in an area. With the click of a button, a three-year trend analysis is created on the fly, complete with charts and graphs for a quick visual comparison. All the data and charts you see in this newsletter come directly from this completely web-based software application.

To see a quick example of the mapping tool, click here. To see a sample of a resale report generated from our Existing Home Sale application,
click here
.

If you aren’t actively tracking the trends in the resale market in the areas where you build or develop, you could have a blind spot in your analysis. Our Existing Home Sales tool is unique in the market, is updated monthly, and is available for every county in California.

It’s also one of our most cost effective tools. A one month subscription to any county is only $195. Annual subscriptions are an even better value at only $1295 per county. Further discounts are available for multi-county subscription packages. Contact one of our Sales Directors for a demo, either online or in person.


Real Estate Economics is the West’s leading provider of residential market consulting services and online research tools. Working with home builders, lenders, developers and others in the residential development industry, the team at Real Estate Economics has created the most comprehensive and insightful consulting services and online research tools available. With data accuracy that is unmatched in our industry, REE has become the definitive source for market knowledge, economic analysis and reliable forecasts. Market View is a monthly newsletter provided to our clients, subscribers and interested industry professionals.



SOUTHERN CALIFORNIA
CHANGES IN EXISTING HOME MARKET CONDITIONS


As the real estate market continues to transition, recent news with regard to increases in the number of defaults in sub-prime loans and foreclosures continues to capture the attention of many industry professionals. This has led to close monitoring of real estate markets for any signs of precipitous declines in resale volume and prices across various regions of the country. During the past 12 months, the inventory of actively selling homes has nearly tripled in some regions, creating challenging real estate market conditions for sellers, as well as lenders who wish to dispose of foreclosure properties.

Real Estate Economics’ Existing Home Sales Report compares current market statistics to the same period 12 and 24 months previous, providing our clients an accurate interpretation of the near-term direction of the new home market, as existing home sales volume tends to lead new home market changes by a few months. The new home market is especially sensitive to changes in the resale market, as resale homes not only provide equity rollover that potentially flows to a new home purchase, but resale listings may also represent increased competition during times when the number of listings balloon. This report highlights various existing home market changes, lending insight to the overall near-term health and direction of the new home market.

The chart below presents year-to-year changes in the existing home sales price and price-per-square foot averages for all of Southern California, defined as Ventura, Los Angeles, Orange, San Diego, Riverside and San Bernardino Counties:

As shown above, a 7.0% increase in the average price of existing homes has been observed during the past 12 months, which is far below the gains seen 12 to 24 months previous. The average price per square foot (a better indicator of appreciation) has increased by 0.4% during the past 12 months.

Though the year-to-year average existing home price change has been marginally positive, prices are perceived as overstated, and the impact of overstated pricing has been a dramatic reduction in existing home sales volume, as shown below:

The serious decline in sales volume shown above has not been due to an economic downturn. Rather, it originated from the ‘artificial’ price inflation caused by far too many speculative purchases during the past 24 months. Once speculative buyers left the market, prices were left at a level beyond where they can be supported by the economy.

Though existing home prices have yet to recede, they soon will. As prices recede to levels that are supported by the regional economy, existing home sales volume will stabilize, which will be quickly followed by improvements in the new home market. This stabilization in existing home sales volume is expected to become apparent in select Southern California markets (mainly coastal markets), and given continued strong economic growth, market stabilization should become apparent throughout Southern California by Year 2008.

Our existing home market database is updated each month. A review of existing home market conditions and our near-term new home market forecasts for Southern California are presented in The Residential Economic Report, and can be accessed at www.RealEstateEconomics.com.

If you need assistance or technical training on how to analyze your specific market areas, please contact Jennifer Banks at (949) 502-5151 ext. 108 or at Jennifer.Banks@RealEstateEconomics.com.

Contact Us

So. California:
(949) 502-5151
Jennifer Banks ext. 108
Jennifer.Banks@RealEstateEconomics.com
Judy Dool ext. 114
Judy.Dool@RealEstateEconomics.com

No. California / Central Valley:
Susan Kolb
(916) 425-0013
Susan.Kolb@RealEstateEconomics.com

Arizona:
Caroline Goyke
(480) 634-6100
Caroline.Goyke@RealEstateEconomics.com

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